Zapier is an integrations tool that lets you connect many hundreds of cloud apps and other services to share data across tools or trigger actions between one tool and another. The workflow for building zaps is simple. You choose a trigger, like a lead filling out his or her contact form at conference, then choosing an action, like adding the lead to a campaign in Orca. This is just an example and there are limitless use cases for Zapier if you’ve got the time to build connections between each app.
Zapier makes it easy to push data from different apps into a social selling campaign in Orca. Trigger events based on any of Zapier’s hundreds of triggers. Zapier isn’t usually recommended for high volumes of leads, but for recording important actions from a system that doesn’t itself connect to Orca, Zapier is a great option to automate sales processes and workflow rather than pulling that data manually.
