In this article, we're going to dive into EasyLeadz intent-based lead generation.
Unlike other lead generation services and tools, EasyLeadz let's you setup dynamic, intent-based lead generation, basically enabling you to set up advanced filters to find, for example, leads at companies that are hiring for X and have raised Y about Z months ago.
That makes you're targeting 50x more precise.
Let's dive into the the different filters:
Growth Signal filter
There are four options in this filter:
- Funding - if you want to target companies that have recently raised funds.
- Hiring - if you want to target companies that are actively hiring for certain roles.
- Just Launched - if you want to target companies that have just launched new websites, new mobile apps etc.
- Launching soon - if you want to target companies that are going to launch new mobile apps, website etc.
This filter helps you target companies basis on the industry the company falls in.
Example: If you want to target all Automotive Companies, type or set Automotive as the industry.
This filter helps you target companies basis on how many employees are there in the company.
- Startups - generally have 1-10 employees.
- SME's - generally have 11-50 or 50-200 (upto 200 employees).
- Mid sized companies - have upto 1000 employees in their organisation.
- Enterprise companies - have above 1000 employees in their organisation.
HQ location is the head quarter location of the company. If you want to target companies that are headquartered in United states then use this filter as a method to filter companies.
Activity location is different from HQ Location.
For example, a company might have their HQ in US, but is actually operating in India.
If you want to target companies that are hiring in India and have HQ in the US, enter India in Activity Location and United States in HQ Location.
If you want to target companies that are hiring in India irrespective of their HQ location, then simply use Activity Location as a filter and leave HQ Location blank.
This filter helps you target companies basis on their recent hiring activities.
If you want to target companies that are recently hiring for digital marketing roles then enter Digital Marketing and click on apply filters.
If you want to target companies that are hiring for cloud computing or big data roles then enter those roles in hiring tag filter and apply filter.
Monthly Page visit
This filter helps you target companies basis on monthly traffic on their website.
If you have a customer support chat tool that you want to sell, then companies with a certain minimum monthly traffic become more relevant for your targeting.
This filter helps you target companies basis on the technologies and tools the companies use.
If you want to target companies who use Intercom or Hubspot or any other technologies, type the keyword into Tech Stack field.
If you wish to target companies that are Saas companies i.e Software as a service companies then use the checkbox that says Is SAAS
Sometimes the product or service that you're offering might be more relevant for Saas companies, for example, companies who have product/software over cloud.
Has Mobile App?
This filter helps you focus on companies that have mobile apps.
For example, you might have a product like a mobile analytics platform that helps mobile apps track retention or growth.
This filter helps you target companies with mobile apps.
You can apply several filters and combine together to form several targeting lists or segments.
For example, if you want to target companies that have recently raised funds and are based out of India and have more than 50 employees.
Or companies that are HQ'ed in United States and hiring in India for social media and have more than 100 employees.
Don't forget to...
Don't forget to Save Filter once you have a a list of ideal companies you want to target. You'll be using this filter when setting up your virtual sales assistant under Segment.