The Do’s and Don’ts of LinkedIn Automation

The Do’s and Don’ts of LinkedIn Automation

Also, check out Orca's other products: Data Enrichment for your Contacts (Orbitly) and Hire remote software developers (Workbridge)

Linkedin Automation and Social Selling: The Perfect Duo

LinkedIn is one of the most promising marketing channels that you can use today. In a world where spammy, cold emailing is on the rise, social selling has become one of the best sales practices to approach your target audience.

It's easier for sales teams to get in touch with leads on Linkedin because Linkedin users are more inclined to connect and network with other users. Linkedin users are on the platform to network.

Not only are LinkedIn invites a warmer approach than cold emails, but also LinkedIn users actually pay attention Linkedin notifications. Who visited their profiles, sent them a connection request, or messaged them? People are more curious there.

"I use Orca in the background day-to-day, but has ended up providing my highest quality conversions so far. I can take people who aren’t ready, put them through an Orca sequence and end up having a totally different conversation with them."
Harrison Frisbee, Business Development Executive, Growlabs

The only problem with LinkedIn automation is that there is lots of contradicting advice out there. Despite being one of the most powerful marketing tools available right now, LinkedIn automation can be confusing.

The following are the top things that you should -and shouldn’t- do with LinkedIn automation in order to make the most out of these powerful marketing tools.

The Do’s:

Create Great Content

This is becoming more of a cliche thing to say, but we have to say it: content is king. Without good content, all of your social selling and lead generation efforts won’t give you the results you’re after.

And by “content”, we’re not referring to Linkedin posts only. Content is anything that you post on your LinkedIn profile or share with your target audience. This includes comments on posts , profile headline and summary , direct message, linkedin connect invitation  Every engagements is an opportunity to represent your brand.

Your content has a massive impact on how people perceive your brand, and that’s why you should pay extra attention to everything you share with them. Things that make great content can vary depending on your audience.

The general rule is to provide something that provides value without expecting something in return, all while sounding like an authentic human being. Make your messages personal and your posts useful and your LinkedIn profile will become a landing page that’s generating leads non-stop for you.

Automate Repetitive Tasks

LinkedIn lead generation requires lots of repetitive tasks. These are usually tasks that take up lots your time when they don’t really have to. Such tasks include profile visits, LinkedIn connections, and LinkedIn messages.  

Despite being different, these tasks have one thing in common, which is the fact that they don’t require a human to do perfectly. The time you’ll save by not doing these tasks yourself will allow you to put that human touch where it truly matters. After all, sales is about empathy. It’s what humans are good at and is what you should focus your efforts on.

In addition to saving you lots of time, LinkedIn automation tools can do the work of a small team. Instead of hiring a human team to handle your LinkedIn account, you can use an automation tool to significantly lower your operational costs.

Schedule Your Posts

The first interaction you have with your new connections on LinkedIn isn’t memorable forever. When people first receive your connection requests, they know who you are. They liked you and decided to connect with you for a reason.

The only problem is that they won’t remember why they like you or who you are for long. That’s why you need to refresh their memories with some great posts. Without the proper LinkedIn tools, you’ll need to do this posting manually.

Not only does this take time, but it also requires that you do it one post at a time. And that’s where LinkedIn automation tools shine. Using one of these tools, you can schedule your posts to be published at specific times. All you have to do is create the posts, set the time and date and you’ll keep your brand fresh in the heads of your target audience.

Maintain a Personal Touch

LinkedIn automation is there to make your life easier, not turn your brand into a lifeless auto-reply machine. Sounding like a sales bot is a major downside that’s associated with over-automating your LinkedIn activities.

While automating tasks like profile visits and invites can save you lots of time and make your efforts more effective, you shouldn’t lose that personal touch with your audience. After all, you’re there to build trust and interest in your brand. Nobody trust a sales bot so, make it personal and show your target audience that you really care about them.

One great way to do this is to send them personalized invitations and reply to the comments section whenever possible. Allowing your potential customers to have a conversation with their favorite brand will work wonders for your brand image on social media.

The Don’ts:

Send Spam Messages

Being able to automate messages is one of the things that makes LinkedIn automation so powerful. Despite being easy to use, you shouldn’t abuse this feature by sending people too many messages or repetitive follow ups.  

When you’re trying to build trust with people on a social network -or any other online medium, spamming them is the last thing you want to do. Once your messages start becoming annoying, people will just block you and you’ll lose them forever. Not to mention the damage to both your personal brand and your company’s brand .

The smart thing to do is to send messages that are personalized and useful to your target audience. You can use our Chrome extension to provide better responses to your leads with minimum effort.

Be Salesy

If you’re planning on having a long-term relationship with your customers on LinkedIn, you should avoid sounding like a sales bot.

Whenever people get the impression that you’re a salesman who is interested in nothing but selling them whatever it is that you’re selling, you’ll lose them. Nothing you will say will be trustworthy or sound as important to them anymore.

If you want to turn your leads in paying customers, you need to be less salesy and focus your efforts on providing them with actual value. THAT will keep them interested and make them more likely to become your customers.

Take Communications Outside LinkedIn Without Permission

If someone has connected with you on LinkedIn, it doesn’t give you permission to add them to your mailing list. Sending your LinkedIn connections emails without their explicit permission won’t just raise eyebrows, it’s also borderline illegal.

If people agreed to connect with you on LinkedIn, don’t rush to take this connection outside of LinkedIn. You should also ask for their permission before initiating such contact so they won’t feel that you’re invading their privacy.